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Huggies Natural Care Extra Sensitive Wipes were designed specifically for babies in hospitals' neonatal intensive-care units.
February 25, 2016
By: Tara Olivo
Associate Editor at Nonwovens Industry
Huggies announced its Natural Care Extra Sensitive Wipes has received an Innovative Technology designation from Vizient, Inc. the largest member-owned health care company in the country. The designation was based on reviews of Natural Care Extra Sensitive Wipes by hospital experts who attended Vizient’s Innovative Technology Expo in November. “Huggies is dedicated to delivering solutions that advance newborn care, and we saw an unmet need for a baby wipe that is gentle enough to be used on premature infants’ delicate skin,” says Aric Melzl, director, Huggies brand, Kimberly-Clark. “Incorporating nurses’ real-world experiences and more than 20 years of wipes research and development, we designed NICU-specific wipes for premature babies. We are honored Vizient has recognized our Huggies Natural Care Extra Sensitive Wipes with the Innovative Technology designation.” The annual event provides medical technology suppliers the opportunity to demonstrate their product and gain direct feedback from onsite clinical experts and health care providers on the impact their products may have on improving clinical care, safety, or benefits to an organization’s care and business model. “Vizient is committed to providing our members with leading-edge technologies that deliver new clinical and operational benefits from what is currently available in the market today,” says Debbie Archer, director of procurement and leader of the Innovative Technology program for suppliers. “After reviewing Huggies Natural Care Extra Sensitive Wipes at our annual Innovative Technology Expo, the hospital experts who attended agreed the product offers unique and incremental benefit over other products available on the market today, and recommended it for the Innovative Technology designation.” Huggies Natural Care Extra Sensitive Wipes provide a gentle clean for babies’ skin. The wipes, intended for hospital use, were designed in partnership with NICU nurses to gently glide across delicate newborn skin without leaving behind excessive wetness. Huggies Natural Care Extra Sensitive Wipes were created with a mild, water-based formula that is free of alcohol, fragrance and dyes.
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